The recent digital marketing tactics have failed to retain customers. Third-party cookies, for instance, are going obsolete. Customers get concerned about their privacy in a world of information and ad spam. Running a business is challenging as the strategies always keep on changing. This uncertain situation has reduced the average CMO tenure to its lowest in the last decade. So, how can they win back the approval of the customers? okta cmo cdo svpwilliamsbloomberg.
Marketing needs a compelling narrative. A great story sells. Companies must craft a powerful narrative around their rands that emotionally engage customers. Studies show that customers care about brand value. They take social responsibility in purchasing the brands. The CMO should act and deliver on the company values.
Marketing means the ability to reach your client base across all channels. The CMO must know on which platform the customers are consuming the content. Is it a professional platform like LinkedIn? Or is it the social media platforms, Instagram, Facebook, etc.? Adopting an omnichannel strategy will convert more casual visitors into committed customers. okta cmo cdo cfo.
The CMO should adopt an identity-first approach. They must study the customer base and look into what they want. Knowing how they discovered and used the products will help you curate the experience for which the customers are looking. It will give you an upper hand over the competitors.
These methods let the businesses know the unique identity of the customer. It creates a domino effect on the business. Customers no longer need third-party login credentials. Customer identity stays intact regardless of how they interact with the products. Thus, the identity-first approach can prove magical for businesses as they use the harmony of great brand storytelling and a strong marketing channel.